Inside The Berenstain Bears Studio

If you own any Berenstain Bears books, you’re going to want to take a closer look at them after you listen to this! AmericaAtWorkStories.com

Mike Berenstain, son of Jan & Stan Berenstain – creators of the popular Berenstain Bears books and resulting entertainment empire - talks about the rewards and challenges of working in this amazing family business and reveals a fun little studio incident that resulted in a change in the Bears that will have you pouring thru your well worn collection to spot it yourself! (Hint: it has to do with how they look)

Mike remains a down-to-earth guy amidst the growing number of endeavors the Berenstain Bears have fostered. Besides the seemingly endless variety of children’s books, there are CD’s and DVD’s, a TV show, clothing items and relations with children’s museums across the country.

I had the pleasure of voicing the media campaign that launched the first permanent Berenstain Bears exhibit at Strong National Museum of Play in Rochester, NY. The exhibit is called Down A Sunny Dirt Road and is almost like a theme park; interactive and entertaining!

I invite you to listen to the story of the very real people behind those loveable Berenstain Bears.

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