When you’re a small business owner, you learn by doing.

It’s a combination of personal vision, drive and an accumulation of actual experiences. The stuff of real life, as opposed to “Gee, wouldn’t this be neat”  or “Try this.”

There isn’t an expert, self-help, business book out there that can come close to preparing you for the way you’ll feel when that opening day you’ve planned months for, comes and goes with barely a new customer.  Or you spot a rip-off of your product design in a shop a town away . Or you hold that first copy of your book in your hands.

As dmurrayil@earthlink.net wrote:  “…good stories require tactile human experience, things we can all relate to physically—hard falls, soggy shoes, dry mouths and tired arms.”

Yep, that’s what I love about the entrepreneurs and business owners I talk with and interview… their stories are oh, so real.